100 Word Professional Biography

Dan Greening is a management consultant focused on productivity improvements in software engineering departments. At Citrix Online, he developed processes to prioritize the product portfolio, maximize transparency and promote continuous improvement. He helped restructure Overstock.com's engineering department for higher reliability and productivity.

Greening was CEO for BigTribe, a proximity advertising network startup, Engineering VP for Macromedia, providing web analytics software, CTO of LikeMinds, providing personalization software, and CEO of Chaco, providing virtual reality software.

Greening writes on organizations, processes and technology. He was awarded 3 NSF grants for small business innovation. He holds a computer science Ph.D. from UCLA.